Here, we used Bayes methods to evaluate land use intensity in 365 typical industrial enterprises across nine manufacturing industries in Hubei, China and calculated the potentiality of enterprises with moderate and low intensive land use. We did this by constructing an evaluation index system of intensive land use for industrial enterprises comprised of four sub-objective layers including land use structure, land use intensity, land input and land output, and nine element layers. We found that among 365 enterprises, 82 enterprises use land intensively, accounting for 22.47% of our sample; 215 enterprises use land moderately or have low use, accounting for 58.90% of our samples. Enterprises with intensive use tended to be metal smelting and rolling processing industries and communication equipment, computer and other electronic equipment manufacturing industries. Enterprises with moderate and low use tended to be from the special equipment manufacturing industry, pharmaceutical manufacturing industry and chemical raw materials and chemical industry. The potential area for enterprises with moderate and low land use is approximately 865.70 ha and accounts for 42.38% of total current land approved, indicating that their potentiality for intensive use is large.