Apple snails are regarded as invasive or potentially problematic species but some species may be under threat. Life tables are a useful tool to understand the growth potential of freshwater snail populations. Our aim was to estimate the demographic parameters of the Neotropical apple snail Asolene platae (Maton, 1811) to allow a quantitative comparison with invasive apple snails like Pomacea canaliculata (Lamarck, 1822). Life tables were calculated for three laboratory cohorts bred at 25 °C. Life expectancy rises abruptly up to 32–37 months after a period of high post-hatching mortality of one month. The reproductive value peaked at 15–19 months for two cohorts and at 33 months in the other one. The net reproductive rates (R₀), generation times (GT) and intrinsic rates of increase (r) were as 55.86 hatchlings, 25.7 months, and 0.188 individuals per individual per month on average, respectively. Among freshwater snails there is a clear inverse relationship between r and GT while R0 has a minor positive influence. The values of GT and r for A. platae are among the highest and lowest, respectively, calculated for freshwater snails at 24–26 °C. These low values of r under optimum conditions indicate a relatively low potential of A. platae populations to increase in new habitats or to recover from disturbances.